Harvard business review on brand management 

 - Boston  Harvard Business School Publishing  1999 
 - 204p.- 
<br/><br/><label>ISBN: </label>9781578511440 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658 HAR