Enviornmental buisness handbook
- London Euromonitor Publications 1989
- 335 p.
The rapid growth of environmentalism has been a major feature of public opinion during the 1980s. The environmental lobbyists, far from representing a minority of eccentrics, are becoming a major challenge to government policy, industrial develop ment, and consumer product marketing. The green consumer and green politics are now major forces in the developed economies of the world. This new handbook analyses how environmental issues and considerations are already influencing business activity, and their implications for business in the future. Business briefings are provided on 50 major current environmental issues worldwide - from acid rain to wildlife exploitation - covering their relevance, impact, and effect on business development. The main international environmental concerns including acid rain, deforestation, overfishing and pollution jare examined. Using examples of consumer research. company activities, ethical investment plans, and public relations strategies the handbook shows how business opportunities are arising from environ mental approaches and products. Finally the book provides a comprehensive reference section with addresses of bodies associated with environment issues, and a bibliography.