"Leigh, Rich" <br/><br/>
Myths of PR   all publicity is good publicity and other popular misconceptions 

 - New York  Kogan Page  2017 
 - 210 
<br/><br/> Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. 
<br/><br/><label>ISBN: </label>9780749479596 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations
<br/><br/><label>Dewey Class. No.: </label>302.231 LEI