"Thaler, Richard H." <br/><br/>
"Nudge: improving decisions about health, wealth and happiness / Richard H. Thaler and Cass R. Sunstein" 

 - London  Penguin  2009 
 - 305p. 
<br/><br/><label>ISBN: </label>9780141040011 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behaviour
<br/><br/><label>Dewey Class. No.: </label>330.019 THA