"Moe, Wendy W" <br/><br/>
Social media intelligence/ by Wendy W. Moe and David A. Schweidel 

 - Dehli  Cambridege University Press  2014 
 - 194p. 
<br/><br/> One of the most significant developments in the domain of marketing in recent years involves the proliferation of user-generated content, particularly online social media. Social media has created a power shift in the relationship between consumers and brands, providing consumers more power by allowing them to easily broadcast their views and opinions about brands to a large audience. 
<br/><br/><label>ISBN: </label>9781107451537 
<br/><br/><label>Subjects--Personal Names: </label><br/>Schweidel,David A.
<br/><br/><label>Subjects--Topical Terms: </label><br/>"Consumer-research, Social media, Marketing-social aspect"
<br/><br/><label>Dewey Class. No.: </label>302.231 MOE