"Maclaran,Pauline (ed.)" <br/><br/>
The sage handbook of marketing theory/ed. by Pauline Maclaran...[et al] 

 - New Delhi  Sage  2013 
 - 523p. 
<br/><br/><label>ISBN: </label>9781446270516 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-philosophy
<br/><br/><label>Dewey Class. No.: </label>658.8001 SAG