"Kaushik, Kshama V."

India means business: how the elephant earned its stripes / by Kshama V Kaushik and Kaushik Dutta - New Delhi OUP 2012 - 366p.

Looking at the many facets of the Indian business culture, Indian Means Business traces the evolution of business in India from the pre-British Raj days to recent times. From indigenous business and financial practices, the role of family business, state-owned public sector enterprises to the influence of global business on India and successful business practices of modern India-the book covers all the major factors which have worked together to make India a global business power.


9780198072614


India-Business enterprises

338.70954 KAU