"Lee, Nancy R." <br/><br/>
Social marketing: influencing behaviors for good / by Nancy R. Lee and Philip Kotler 

 - New Delhi  Sage  2011 
 - 502p. 
<br/><br/><label>ISBN: </label>9788132110200 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 LEE 4th ed