"Rice, Ronald E. (ed.);Atkin,Charles K. (ed.)" <br/><br/>
Public communication compaigns / edited by Ronald E. Rice and Charles K. Atkin 

 - New Delhi  Sage  2013 
 - 376p. 
<br/><br/><label>ISBN: </label>9781412987707 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicity
<br/><br/><label>Dewey Class. No.: </label>659 PUB 4th ed.