"Levitt, Theodore" <br/><br/>
Marketing myopia 

 - Boston  Harvard Business Press  2008 
 - 90p.- 
<br/><br/><label>ISBN: </label>9781422126011 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.4 HAR