"Batten, Frank with Cruikshank, Jeffrey L." <br/><br/>
Weather channel: the improbable rise of a media phenomenon 

 - Boston  Harvard Business School Press  2002 
 - 276p. 
<br/><br/><label>ISBN: </label>9781578515592 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Weather channel-History-20th century
<br/><br/><label>Dewey Class. No.: </label>551.6309 BAT