"Zook, Chris" <br/><br/>
Beyond the core: expand your market without abandoning your roots 

 - Boston  Harvard Business School Press  2004 
 - 214p. 
<br/><br/><label>ISBN: </label>9781578519514 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations-Growth
<br/><br/><label>Dewey Class. No.: </label>658.406 ZOO