"Silk, Alvin J." <br/><br/>
What is marketing? 

 - Boston  Harvard Business School Press  2006 
 - 207p. 
<br/><br/><label>ISBN: </label>9781422104606 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 SIL