"Anderson, James C." <br/><br/>
"Value merchants: demonstrating and documenting superior value in business markets / by James C. Anderson, Nirmalya Kumar and James A. Narus" 

 - Boston  Harvard Business School Press  2007 
 - 219p. 
<br/><br/><label>ISBN: </label>9781422103357 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing
<br/><br/><label>Dewey Class. No.: </label>658.804 AND