"Moser, Mike" <br/><br/>
"United we brand: how to create a cohesive brand that's seen, heard, and remembered" 

 - Boston  Harvard Business School Press  2003 
 - 165p. 
<br/><br/><label>ISBN: </label>9781578517985 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827 MOS