"Kotler, Philip" <br/><br/>
Standing room only : strategies for marketing the performing artsb / by Philip Kotler and Joanne Scheff 

 - Boston  Harvard Business School Press  1997 
 - 557p. 
<br/><br/><label>ISBN: </label>9780875847375 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Performing arts-Marketing
<br/><br/><label>Dewey Class. No.: </label>791.0688 KOT