"Ricci, Ron" <br/><br/>
Momentum: how companies become unstoppable market forces / by Ron Ricci and John Volkmann 

 - Boston  Harvard Business School Press  2002 
 - 206p. 
<br/><br/><label>ISBN: </label>9781578515226 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Technological innovations
<br/><br/><label>Dewey Class. No.: </label>658.827 RIC