"Barabba, Viincent P." <br/><br/>
Meeting of the minds 

 - Boston  Harvard Business School Press  1995 
 - 247p. 
<br/><br/><label>ISBN: </label>9780875845777 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 BAR