"Nunes, Paul" <br/><br/>
Mass affluence: seven new rules of marketing to today's consumer / by Paul Nunes and Brian Johnson 

 - Boston  Harvard Business School Press  2004 
 - 269p. 
<br/><br/><label>ISBN: </label>9781591391968 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-United States
<br/><br/><label>Dewey Class. No.: </label>658.8 NUN