"Kotler, Philip" <br/><br/>
"Marketing moves : a new approach to profits, growth, and renewal / by Philip Kotler, Dipak C. Jain and Suvit Maesincee" 

 - Boston  Harvard Business School Press  2002 
 - 191p. 
<br/><br/><label>ISBN: </label>9781578516001 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT