"Fallon, Pat" <br/><br/>
Juicing the orange: how to turn creativity into a powerful business advantage / by Pat Fallon and Fred senn 

 - Boston  Harvard Business School Press  2006 
 - 228p. 
<br/><br/><label>ISBN: </label>9781591399278 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 FAL