"Zaltman, Gerald" <br/><br/>
How customers think : essentials insights into the mind of the market 

 - Boston  Harvard Business School Publishing  2003 
 - 323p. 
<br/><br/><label>ISBN: </label>9781578518265 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior-Psychological aspects
<br/><br/><label>Dewey Class. No.: </label>658.8342 ZAL