"Holt, Douglas B." <br/><br/>
How brands become icons : the principles of cultural branding 

 - Boston  Harvard Business School Press  2004 
 - 265p. 
<br/><br/><label>ISBN: </label>9781578517749 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name
<br/><br/><label>Dewey Class. No.: </label>658.827 HOL