"Blattberg, Robert C." <br/><br/>
"Customer equity: building and managing relationships as valuable assets / by Robert C. Blattberg, Gary Getz and Jacquelyn" 

 - Boston  Harvard Business School Press  2001 
 - 228p. 
<br/><br/><label>ISBN: </label>9780875847641 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing
<br/><br/><label>Dewey Class. No.: </label>658.812 BLA