"Cespedes, Frank V." <br/><br/>
"Concurrent marketing: integrating product, sales and service" 

 - Boston  Harvard Business School Press  1995 
 - 307p. 
<br/><br/><label>ISBN: </label>978087584442 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.8 CES