"Gilmore, James H." <br/><br/>
Authenticity: what consumers really want / by James H. Gilmore and B. Joseph Pine 

 - Boston  Harvard Business School Press  2007 
 - 299p. 
<br/><br/><label>ISBN: </label>9781591391456 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.8343 GIL