"Kolasa, Blair J."

Introduction to behavioral science for business. - New Delhi Wiley Eastern. 1982 - 654 p.

Introduction to behavioral science - History of behavioral thought - Data and decision making - The development of individual differences - Behavior: an input-output system - Modification mechanisms: learning and the cquisition of skills - Cognitive processes - Needs and need-satisfaction - Language and communication - Culture and behavior - Social structure - Social process - Attitudes and values - Mass communication - Groups - Organizations - Leadership - Political and legal behavior - Economic behavior - The individual, the organization and society

852264798


"Psychology, Industrial"

158.7 Kol