Introduction to behavioral science for business.
- New Delhi Wiley Eastern. 1982
- 654 p.
Introduction to behavioral science - History of behavioral thought - Data and decision making - The development of individual differences - Behavior: an input-output system - Modification mechanisms: learning and the cquisition of skills - Cognitive processes - Needs and need-satisfaction - Language and communication - Culture and behavior - Social structure - Social process - Attitudes and values - Mass communication - Groups - Organizations - Leadership - Political and legal behavior - Economic behavior - The individual, the organization and society