Communication and social development in India

By:

"Kuppuswamy, B"

Material type: Text

TextPublication details: Delhi; Sterling Publishers; 1976Description: 364pSubject(s):

Communication

DDC classification:

302.2 KUP

Summary: The tremendous increase in the technical facilities of commu nication in recent times, in the press, the movie, the radio and the television, has brought new problems and new possibilities in the area of collective behaviour. These mass media of com munication enable the State and its leaders to reach people in the remote corners of the country. They break down the barriers and bring ever larger numbers in the country within the range of cultural stimulation. The movie, the radio and the television open up avenues of social education undreamt of at the beginning of twentieth century. But it also gives the politi cal propagandist and the advertiser and salesman unique opportunities to make people accept their thoughts and goods.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	302.2 Kup (Browse shelf(Opens below))	Available		4747

Total holds: 0

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The tremendous increase in the technical facilities of commu nication in recent times, in the press, the movie, the radio and the television, has brought new problems and new possibilities in the area of collective behaviour. These mass media of com munication enable the State and its leaders to reach people in the remote corners of the country. They break down the barriers and bring ever larger numbers in the country within the range of cultural stimulation. The movie, the radio and the television open up avenues of social education undreamt of at the beginning of twentieth century. But it also gives the politi cal propagandist and the advertiser and salesman unique opportunities to make people accept their thoughts and goods.

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