Anatomy of public opinion

By:

Powell, Norman John

Material type: Text

TextPublication details: Englewood Cliffs; Prentice-Hall; 1959Description: 619pSubject(s):

Social psychology

DDC classification:

303.38 Pow

Summary: This book is designed to introduce the reader to salient data and to stimulate him to think more adequately about the nature, operation, moulding, and influence of public opinion. It has not been my purpose to equip the reader to become a research man in the field. The effort to create research experts is a special matter re quiring specialized materials for the few undertaking such study. Attention is given to both academic and trade sources, for my as sumption has been that not all first approximations to knowledge and insight in this undeveloped terrain have come from the acade mician. Where the competent research is scanty, I have assumed that the judgments of experienced people furnish one of the jump ing-off points for the meaningful consideration of important material.

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Gandhi Smriti Library	303.38 Pow (Browse shelf(Opens below))	Available		3682

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Previous	303.38 NAT National unity and religious minorities	303.38 OPP Questionnaire design and attitude measurement	303.38 Pol Polls and public opinion	303.38 Pow Anatomy of public opinion	303.38 Rea Reader is public opinion and communication / edited by Bernard Berelson	303.38 Rep Report on South-south workshop on PRA : attitudes and behaviour	303.38 Stu Studies in public opinion: attitudes,nonattitudes,measurement error and change	Next

This book is designed to introduce the reader to salient data and to stimulate him to think more adequately about the nature, operation, moulding, and influence of public opinion. It has not been my purpose to equip the reader to become a research man in the field. The effort to create research experts is a special matter re quiring specialized materials for the few undertaking such study. Attention is given to both academic and trade sources, for my as

sumption has been that not all first approximations to knowledge and insight in this undeveloped terrain have come from the acade mician. Where the competent research is scanty, I have assumed that the judgments of experienced people furnish one of the jump ing-off points for the meaningful consideration of important material.

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