Managing co -operative Marketing (Record no. 38504)

MARC details
000 -LEADER
fixed length control field 02647nam a2200169Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220601005308.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200202s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 334.68588 KAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kamat, G.S.
245 #0 - TITLE STATEMENT
Title Managing co -operative Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Bombay : Himalaya
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 1986
300 ## - PHYSICAL DESCRIPTION
Extent 262 p.
520 ## - SUMMARY, ETC.
Summary, etc. The Indian agricultural and rural economic scenario, as a consequence of the application of new technology and science supported by new institutions and agencies, is undergoing a tremendous transformation. While there are many perceptible favourable changes, there ap pear many side-effects that need urgent atten tion to sustain the pace of development in the right direction. Traditional approaches must give way to modern integrated approaches.<br/><br/>This book, Managing Co-operative Marketing, views the process of development in selected crucial areas from the marketing angle.. The focus is on agricultural and rural economic sectors. It has been generally accepted that the democratic and socialistic foundations of the national policy framework necessitate that preference be given to co-operativisation in these areas of the economy.<br/><br/>Co-operative organisations have, by and large, not been able to make a dent so far after years of planning and special assistance. The failure is largely due to lack of support on the marketing front and excessive stress on the pro vision of credit. Co-operative marketing needs to be given its due place to ensure a larger share in the incremental income to the basic producer, especially in the rural sector. The process in not easy as the vested interests have to be fought on their home front. The unorganised, weak, lay farmer-craftsman is easily influenced by their wrong ideas and cheap short-range incentives.<br/><br/>The objective, therefore, of this book is to draw the attention of the co-operators, policy makers and others concerned with, and in terested in, development through co-operative action to some of the important aspects of co operative marketing in the context of current thinking and situation in a systematised way The book covers, apart from conceptual analysis, sectoral and functional areas in agriculture and in the marketing of the products of small industries through co-operative action. The discussion has been related to modern management tools and techniques, since the In dian co-operatives are growing in se and struc fure in the face of competition, and the needs of new technologies and processes has become Paramount in ensuring wth and development.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Fishery products -cooperative Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
  Not Missing Not Damaged   Gandhi Smriti Library Gandhi Smriti Library 2020-02-02 MSR   334.68588 KAM 48243 2020-02-02 2020-02-02 Books

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