Brand India Story of Bharat in a Changing World (Record no. 360290)

MARC details
000 -LEADER
fixed length control field 01234nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field 0
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260112121532.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789367190951
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 954 RAI
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Rai, Himanshu
245 ## - TITLE STATEMENT
Title Brand India Story of Bharat in a Changing World
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi
Name of publisher National Book Trust
Year of publication 2025
300 ## - PHYSICAL DESCRIPTION
Number of Pages 124
520 ## - SUMMARY, ETC.
Summary, etc Prof. Himanshu Rai is a Professor and the Director of IIM Indore, and an alumnus of IIM Ahmedabad; he has been teaching PG and Doctoral students since 2005. He is an Indian management expert. He had a two-year stint as the Dean of MISB Bocconi India Campus of Bocconi, Milan and Professor at SDA Bocconi School of Management, Milan. His core area is Human Resource Management, wherein he focuses on Negotiation, Leadership, and Ethics. Prof. Varsha Jain is the AGK Chair Professor of marketing and Co-Chairperson of research and dissertation at the MICA, India. She is the deputy editor of the Journal of Consumer Behaviour and an Associate editor with Psychology and Marketing, the Journal of Consumer Marketing, and the Australasian Marketing Journal.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Young India
9 (RLIN) 17090
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Economics and Politics
9 (RLIN) 17092
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jain, Varsha
9 (RLIN) 17091
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Donated Books
Holdings
Lost status Home library Current library Date acquired Cost, normal purchase price Full call number Accession Number Koha item type Public Note
  Gandhi Smriti Library Gandhi Smriti Library 2026-01-12 190.00 954 RAI 173349 Donated Books 190.00

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